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therapy is a business

a private practice workshop

“To open a shop is easy. To keep it open is an art.”

                                   —Chinese proverb

How do you fill the chairs in your waiting room?

  • Are you are a graduate student? A trainee?

  • An intern working through those 3000 hours?

  • A recently licensed clinician?

  • Or a licensed professional looking to start a private practice for the first time?


If you are considering a career in private practice, this workshop is for you!


When we are in grad school, no one tells us that when we start a private practice, we are actually starting a business. The number one surprise (and often dismay) for professionals who are hanging their shingles for the first time is that they had no idea they would be spending so much time marketing.


Online: Zoom link to be provided after registration




Check back for upcoming dates


to be determined


$100/person (including materials, including CEUs)

$85/person early bird discount (payable by ___)

$80/students & interns (including materials, no CEUs)

We therapists are VERY reluctant entrepreneurs.


JOIN ME for this informative workshop where we will put theory and practice aside, and talk about the nuts and bolts of therapy as a business.


Together, we will begin to shift your thinking about your practice as we:

  • identify and define your ideal practice

  • discuss the unique challenges and logistics of finding and creating your therapeutic space

  • consider the options and requirements of documentation and record-keeping

  • discover the value of using your education and training to diversify your income source

  • learn marketing basics, including

    • the advantages of developing an identity that helps promote your business while maintaining  your therapeutic integrity

    • the types of activities that can promote your business and identifying which are most suited for your unique skills

    • the best ways to take advantage of those marketing opportunities

    • what needs to happen to get it all started and keep it moving

  • learn the value of embracing your mental health community in a collaborative versus competitive way

  • consider how technology and an online presence may help increase your success

This course meets the qualifications for 3 CEU hours of continuing education credit for MFTs, LPCCs, LEPs, and/or LCSWs as required by the California Board of Behavioral Sciences. PCE #5645


CANCELLATION POLICY: Cancellations earlier than 2 weeks prior to workshop date will be refunded minus a $20 processing fee. Cancellations within 2 weeks before the workshop will be refunded at 50%. No refunds will be made if: 1) Cancellation is within 48 hours of the workshop, 2) You do not attend the workshop, 3) You do not complete the workshop.

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